Garrulousness and Beloved Sylables

Romeo (or Juliet, I forget) said a rose by any other name would smell as sweet. But what if it weren't as pretty and didn't smell as sweet? Wouldn't it need a better name?
I know I don’t normally post on Tuesdays, but I have a burning question for you all. I DESPERATELY need to know what your favorite word is and why. Please, comment below. And if you are too shy to comment, e-mail me at CrystalSpins@hotmail.com and put ‘fave word’ in the subject line.
And, if you want to share more than your favorite word here are a few clues about the thing I’m trying to name: It isn’t a pet or a person, or even anything living. It isn’t food, but it is something I plan on selling so it will need to have mass appeal.
Heck I’d love a lot of word info: What words attract you? What words repel you? What words evoke a strong emotional response in you — positive and negative?
Here’s the thing: I’m trying to name something very important and I need some ideas. Something to get the ball rolling.
And I am already considering the name Macaroni.
I repeat, it is not a pet.
So, favorite words and favorite names…let the word play begin…GO!

I don’t think that I have a favorite word. I like some words based on their meanings, such as “lilac” and “frisky”. I like other words based on the way they sound, such as “vicinity” and “effervescence”.
YES! I like those.
I remember learning about Transcendentalism in English class in high school, and my best friend and I just immediately looked at each other and said: “Transcendental. Great word!!” That’s been my favorite word ever since. People usually don’t know what it means though. So telling people that eating a brownie was an almost transcendental experience, they don’t quite know what I’m saying
http://dictionary.reference.com/browse/transcendental
I’m hoping for a shorter word. So maybe transcend? Or just transcendent?
I like Illumination (or maybe Illuminate?).
Revelation
Insight
Thanks!
I’ve got two.
Jinx – My main character, the word kind of stuck with me.
Obsessive – I’ve been told I’m obsessive, then I started obsessing over whether or not I was. Anyways it turned into a favorite word of mine.